In what ways does your media product use, develop, or challenge forms and conventions of real media products? How effective is the combination of your main product and ancillary texts? What have you learned from your audience feedback? How did you use media technologies in the construction and research, planning and evaluation stages?
Our research stage included a focus group of about twelve people. The aim of this was to help us decide on a song and style of video for our music video. Although we did get a lot of feedback from this as to what song would be best for our music video, we only used one specific type of audience for our focus group; year 13, females, all friends. It may have worked better if it was a random group. Saying this it was a success and it would have been hard to find different people to be all free for the time slot we had to carry out our focus group. The people in our focus group also gave us ideas on how to present our music video and how to shoot it. We got the ideas for our costumes from audience research aswell. The music videos we chose to show the focus group were Cheryl Cole 'Fight for this love', Christina Aguilera 'I got trouble', White Stripes 'hardest button to button', Katy Perry 'Waking up in vegas', Pixie Lott 'Boys and girls' and 'Here we go again'. We gained further audience feedback through polls on the blog; we asked which music video the audience prefered and the majority prefered 'I got a feeling' by The Black eyed peas which is a party based video. We gave them a choice of two website designs and asked them to vote which one they prefered. Website two got 100% of the votes and so we chose that one as our website. Then we asked whether the audience prefered a bow on our webpage or not. Although the majority of the voters voted against the bow we chosed to keep it as we thought it was in keeping with Pixie Lotts style.
On our website we have included advertisements like Pixie Lott does on her official fan site. There are boxes to create a clear format and a black background to highlight imagery. However, the imagery is less urbanised as it wouldn't match our video and we've used less vibrant to attract a slightly older audience i.e. our peer group.
We have less lip syncing in our video as we wanted our video to be a little more concept based. We took inspiration from the Adidas advert when we used drawing on the paper on the wall. We also used the fonts styles from Cheryl Cole's webpage and a combination of styles from Duffy's website for our website. We have used ideas from the Keisha 'Tik Tok' video suchas waking up in the bath, paper cups, and people slumped over sofas. We got our idea for the dramatic low angle and pans from the Florence and the machine videos.
For our research stage the only forms of technology we used blogger.com to keep a record of all our research and pictures of our progress. For our editing we have been using a mixture of Imovie and Final Cut. Last year Ayesha used Final Cut but it was too complicated therefore we felt IMovie would be more beneficial. We have used Paint shop pro to edit photographs and Wix.com to create our website, although we did use Iweb briefly. Apart from that we used the usual HD camera, tripod and digital stills camera.
As well as making the music video we had to produce two ancillary tasks. We chose to create a webpage and album cover for our artist. All the parts of our task are interlinked and we go into more detail in our evaluation which will be on the blog at a later date. The three fonts we used for the website were all similar and they all matched the country theme of the video and images. This runs throughout all the tasks. The props we used were used in all parts of our tasks. So if we put something in our video it would most likely appear somewhere in our ancillary tasks aswell e.g. the shoe and the countryside setting. Our final edit of our music video appears as a link on the website and the imagery from the CD appears on the website.
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