Evaluation - Goodwin Six

Andrew Goodwin identified six features of a music video. This evaluation will look at how we have used these features in our own music video.

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band). - 'Here We Go Again' is a pop song. The videos for a pop song are usually quite relaxed and have a fun feel to them. Quite a lot of pop videos are party based, e.g. 'Boys and Girls' by Pixie Lott, 'Stomp' by Steps, 'I Kissed A Girl' by Katy Perry, etc. Our video is party based and has a fun, natural feel to it.



2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting). - The relationship between lyrics and visuals in our video is obvious when Lucy is singing to the camera. The idea that the she is at a party, then goes to bed and gets up the next day ready for another party fits in well with the lyrics "here we go again" because it is like an endless cycle. The party repeats itself and we wanted to give it the feel of, "here we go again". We also have a shot of an alarm clock as she sings "sleep through the alarm".



3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting). - The feel of the music at the beginning of the song seems like a carnival tune, which is why we put carnival masks into the video. The music is slower at the beginning of the song and at the end, so at those moments the editing isn't as rapid. In the middle it picks up speed and the shots are cut together much faster and the visuals give you a feel of a fast pace.



4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style). - There are a lot of close-ups of the actress we have portraying Pixie in the video. On many occasions she is the only person in the shot and at one point there are three of her in one shot.



5. There is frequently reference to the notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body. - For Example the pan up from the feet at the beginning starts with just a shot of her feet and slowly encompasses her whole body, and close ups of her face help to create a story. But other than that it wasn't a major part of our work.


6. There is often intertextual references. - Our main use of intertextual references is to Lady Gaga's poker face with the two fingers over the eyes. This would be reference our audience could relate to and it would then feel as if Pixie was one of them.