Adidas launched this video to promote their products. The video is very useful and there are aspects of it which we think we will recreate. It's a good example of partying hard in a house and having fun, which we want to portray in our video. The use of celebrites such as Katy Perry and David Beckham helps to promote their brand, linking to the cult of celebrity, and make it look a cool place to be. We won't be able to do this in our video, but can use the clothing and mise on scene ideas that are in the advert.
The 'painting on the wall' aspect that is present in this advert was something we are already interested in doing, but had a problem working out how we could do it. This advert may have solved this, as they paint on peices of paper that are stuck onto a wall rather than paint directly onto the wall, which we might do insetad. We also wanted to use the idea of something smashing in our video, which is used in the advert too. This is also linked to the partying hard attitude and the idea that anything can happen. We want to show a bit alcohol use in our video as part of the 'house party' theme, and the plastic cups in this advert might be a way of doing that, as it's not directly implying that they are drinking a lot. The dancing, singing and having a laugh ideas shown in the advert are all things we want to convey in our video.
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