This is the focus group we held. We chose a few songs and artists which were either similar to our video or we like the directors ideas and played the song through once (without imagery) to gage what they thought the video should be like, and then once through (with the imagery) to see what they liked and didn't like.
Are audience are all female between 16-18, as this is our peer group and target audience.
They liked the idea of a narrative based video where the artist appeared natural and relaxed. The enjoyed the simplicity of the Boy and Girls video and suggested a carnival theme for our video after hearing the opening of the song. However, with no carnivals being available to us very easily we decided to use the carnival masks in the video, (also because some of the audience liked the "Pixie" masks in the Boys and Girls video).
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