Web page analysis

this is a brief analysis of pixie lott's official website.

The site is designed by TEN4 (who have designed websites for The Boat That Rocked, Britany Spears, Lemar and Manic Street Preachers to mention a few) and Pixie herself is signed by Mercury Records (who are a subsidiary of Univeral Music Group). The site has 4 Key Features:

• Interactive - there is a Naughts and Crosses game that you can play with Pixie, a section where fans who have signed up can leave comments on her new album or concerts etc and also plenty of invite to "Join Pixie" on various social networking sites.
• Advertising - Obviously the site is designed to premote Pixie and her music however there are adverts for not only her album (which again in vite you to "click here" but also associated bands who also have albums being released.
• Keeping the reader up to date - in this sense the page is more of a blog with up to date feeds on tours and concerts, links to her twitter page, the "latest pix" and a link to her blog.
• Premoting an image - the slideshow of images just below the "i got soul" advert, are all wide shot close ups that tend to portray Pixie as a young rock-pop star. the image shown on the picture above is or her infront of a rustik brick wall with duffy-style hair and a black shiffon top. This urban, 'rocky' imagergy (aimed more at older teenage girls who enjoy partying and clubbing) crontrasts witht the innocent, playful swinging motion picture at the top of the page (which is perhaps aimed at younger girls), which also matches the elegent yet playful typography used for the words "pixie lott" at the top of the page.
• All ot the links and headings are in capitals, which may be to draw the viewers attention to them, enticing them to click it.

http://www.pixielott.com/site/global/frontpage?cmdr=ip2country/detected