Monday, 21 September 2009

research directors: Jonathon Glazer

Style:



  • Black and White (monochrome) - cirascuro
    eg. Stella Artois monk advert, Radiohead music video (find out name)

  • Or dull/muted palet
    eg. Unkle music video 'Rabit in Your Headlights' - greys (concrete), dark (clothing)

  • cinematic, high production values
    Stellar Artois Advert - wide shots dark clothing against white snow

  • Powerful imagery; Impact Aesthetic
    eg. car crash in 'Rabbit in Your Headlights'
  • male masculinity/male torso
    eg.guiness advert 'surfer' - competition of males; physically fit; competition with nature, Richard Ashcroft 'song for the lovers' - shirtless
  • Horses / animals
    eg. 'surfer' advert - horses in the waves (CGI + cinimatic), VW advert - dogs, horses (powerful imagery), 'dreamer' squirrels, horses, dog and shirtless man proving his masculinity.
  • Slow mo
    eg. radiohead 'street spirit', unkle 'rabit in your headlights' car crash scene (the climax) - focuses /settles on the most dramatic images making them last longer and have a greater impact.
  • Intertexuality
    eg. Blur 'the universals' - link with 'Clockwork Orange'.
  • Extreme close ups particularly of male faces
    eg. guiness adverts 'surfer' and 'dreamer'

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