- Black and White (monochrome) - cirascuro
eg. Stella Artois monk advert, Radiohead music video (find out name) - Or dull/muted palet
eg. Unkle music video 'Rabit in Your Headlights' - greys (concrete), dark (clothing) - cinematic, high production values
Stellar Artois Advert - wide shots dark clothing against white snow - Powerful imagery; Impact Aesthetic
eg. car crash in 'Rabbit in Your Headlights' - male masculinity/male torso
eg.guiness advert 'surfer' - competition of males; physically fit; competition with nature, Richard Ashcroft 'song for the lovers' - shirtless - Horses / animals
eg. 'surfer' advert - horses in the waves (CGI + cinimatic), VW advert - dogs, horses (powerful imagery), 'dreamer' squirrels, horses, dog and shirtless man proving his masculinity. - Slow mo
eg. radiohead 'street spirit', unkle 'rabit in your headlights' car crash scene (the climax) - focuses /settles on the most dramatic images making them last longer and have a greater impact. - Intertexuality
eg. Blur 'the universals' - link with 'Clockwork Orange'. - Extreme close ups particularly of male faces
eg. guiness adverts 'surfer' and 'dreamer'
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